In his new role, Baligh will advise high-net-worth and ultra-high-net-worth clients, entrepreneurs, and family offices across Egypt, North Africa, and Jordan. His remit includes global investment strategies, portfolio management, wealth structuring, and cross-border financial solutions – areas that have become increasingly important as Middle Eastern and North African wealth continues to internationalize.
Baligh joins UBS from HSBC Private Bank in Dubai, where he spent more than four years as a director. His earlier career includes roles at Abu Dhabi Islamic Bank (ADIB), Emirates Islamic, and CIB Egypt, giving him a broad regional perspective across both conventional and Islamic finance.
The appointment comes as UBS continues to strengthen its wealth management franchise following its landmark acquisition of Credit Suisse in 2023. The group has been sharpening its focus on emerging market wealth pools, including the Middle East and North Africa, where client demand for global diversification and sophisticated advisory services has been rising.
